Women Investors in India's Real Estate Market
Women are increasingly participating in India’s real estate market, investing in both residential and commercial properties despite the sector's unorganized nature and lack of awareness.
Trends and Statistics
- Anarock’s 'Consumer Sentiment Survey from H2 2024' reveals that 31% of women now purchase homes for investment purposes.
- The survey indicates a shift in the end-use-to-investment ratio for women homebuyers from 79:21 in H2 2022 to 69:31 in H2 2024.
- Women constitute 15% of the real estate investor base, demonstrating increased financial independence.
Challenges Faced by Women Investors
- Cash transaction preferences, regulatory constraints, and budget limitations under the CLP plan.
- Delays in project delivery, complex legalities, and market fluctuations.
- Under-representation in leadership roles and unconscious bias.
Opportunities for Bridging the Gender Gap
- Digital platforms and social media are empowering women by providing education and investment opportunities.
- Government initiatives like the Pradhan Mantri Awas Yojana (PMAY) are making homeownership more accessible.
- Developers are targeting women through specialized marketing strategies and exclusive offers.
The growing trend of women investing in real estate reflects a strategic approach to wealth accumulation and the evolving financial landscape in India.
