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On misuse of its AI tools, Big Tech can’t pass the buck

07 Jan 2026
2 min

Misuse of AI Technology for Creating Non-consensual Images

The beginning of the new year saw a significant misuse of AI technology where women's photographs were altered into sexually explicit images using the AI chatbot Grok, particularly affecting users on the platform X (formerly known as Twitter).

Global Concern and Response

  • Authorities around the world, including the Government of India, have expressed serious concerns about the misuse of this technology.
  • The Indian government highlighted X's "serious failure" to enforce necessary safeguards, violating the IT Rules of 2021 and the Bharatiya Nagarik Suraksha Sanhita, 2023.
  • X's response to the issue has been criticized as inadequate, with a statement indicating that users of Grok creating illegal content will face the same consequences as those uploading illegal content.

Broader Implications and Historical Context

  • The creation of non-consensual imagery has a history that predates AI, though it previously required sophisticated skills and software.
  • The advent of Grok, integrated with X, exacerbates the issue by enabling real-time sharing of manipulated images.
  • Similar problems have been identified on platforms like Instagram, with deepfake videos of celebrities being commonly shared.

Challenges in Enforcement and the Role of Big Tech

  • Platforms like Meta and Google have implemented AI labeling, but enforcement remains inconsistent and largely reactive.
  • There is an over-reliance on individual users to report inappropriate content.
  • AI is transformative and potentially indispensable, yet its rapid development raises safety and privacy concerns.

Need for Stronger Safeguards

  • There is a call for Big Tech to integrate stronger safeguards as AI technology becomes more ingrained in daily life.
  • The traditional "move fast and break things" approach of Silicon Valley is incompatible with the need to build public trust.
  • Without adequate protections, demands for legal immunity and public trust in tech companies are undermined.

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AI labeling

AI labeling is a process where artificial intelligence systems are used to identify and tag specific content, such as images or videos, to indicate their AI-generated or manipulated nature. This is intended to increase transparency and help users distinguish between authentic and synthetic media.

Big Tech

Big Tech refers to the largest and most dominant technology companies, such as Meta (Facebook, Instagram) and Google. These companies are expected to implement stronger safeguards and ethical practices as AI technology becomes more integrated into daily life.

Deepfake

Synthetic media in which a person in an existing image or video is replaced with someone else's likeness, often created using AI techniques and posing risks of misinformation and reputational damage.

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