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Increasing discomfort: AI and social media need new norms of regulation

12 Jan 2026
2 min

AI and the Challenge of Regulating Explicit Content

The emergence of AI tools like Grok has created a global issue related to the spread of pornographic and violent content on social media platforms, particularly platform X. This situation highlights the persistent lag of legislation in adapting to rapid technological advancements.

Legislative and Regulatory Gaps

  • Most countries have existing laws against the creation and dissemination of explicit content, especially involving minors, but these laws did not anticipate AI's potential to generate vast amounts of explicit imagery swiftly.
  • Countries like India, the UK, Malaysia, the EU nations, and the US are investigating Grok and platform X, seeking to halt this dissemination.
  • If dissatisfied with X's response, nations might revoke its safe-harbour status or ban it.

Capabilities and Challenges of AI Tools

  • AI can generate realistic images based on specified attributes and alter existing images, including cloning voices.
  • Most AI models have guardrails to prevent misuse, but Grok Imagine has fewer restrictions, making content creation easier.
  • Platforms like X have inadequate controls to prevent the posting of explicit content.

Implications and Ethical Considerations

  • The realism of AI-generated images poses a challenge, potentially making them indistinguishable from actual photos.
  • High-profile individuals, including a former partner of Elon Musk, have been targeted by such content.
  • While X attempts to remove explicit images, the sheer volume complicates content management, infringing on individual consent.
  • Blanket bans could infringe on free speech and incur significant policing costs, potentially resulting in censorship.

Call for Self-Regulation and New Solutions

  • AI creators and social media platforms bear a moral obligation to self-regulate content.
  • Finding effective regulatory solutions remains complex, requiring innovation from both the platforms and regulators.
  • The current measures are insufficient, demanding urgent attention and action.

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RELATED TERMS

3

Self-regulation (AI/Platforms)

The practice of AI creators and social media platforms voluntarily implementing their own rules and standards for content moderation and ethical AI development, rather than solely relying on external government regulation.

Content Management (Social Media)

The process by which social media platforms monitor, filter, and remove content that violates their policies or applicable laws, a task significantly complicated by the volume of AI-generated explicit material.

Guardrails (AI)

Pre-programmed safety mechanisms or ethical guidelines built into AI models to prevent them from generating harmful, illegal, or inappropriate content.

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