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Meta (Facebook's parent company) and other social media platforms such as SnapChat have been also accused for fuelling social media usage among teen. 

Key deriving factor behind in rise in usage of social media among teen

  • Social media addiction algorithms: A per studies these are based on a human brain behavior called the habit loop, where the brain motivates and engages in behavior to obtain the reward or to get the necessity.
  • Rise in access to mobiles and other digital devices: It is also further promoted due to change in family structure (rise in nuclear families). 
    • Many parents are not able to give time to children due work related responsibilities. 

Risk Posed/ Concern related to addiction

  • Mental health/ Psychological Issues: Expose some teens to cyberbullying, which can raise the risk of mental health conditions such as anxiety and depression. 
  • Reduces Outdoor activities: As per studies, Children aged 9-13 years spend over 3 hours a day on social media and, watching videos or playing games on the internet.
  • Others: Exposure to cyberstalking, promotes sedentary lifestyle etc. 

Measures Required to Check Addiction 

  • Fixing the minimum age for social media
  • Integrate technology-based tools and applications that promote the productive use of social media, etc.

Initiative taken to Check Social Media Addiction 

  • Age Restrictions by Social Media Platforms: Like Meta, owner of Facebook and Instagram, which has a self-imposed minimum age of 13 years.
  • Digital De-Addiction (D-DAD) centres: Kerala police provide free counselling to kids up to 18 years of age with digital addiction.
  • Central Board of Secondary Education (CBSE) has issued guidelines in 2017 to schools on the safe and secure use of the Internet.
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