This initiative, first announced in the Union Budget 2025–26, is designed to serve as a comprehensive and flexible framework to bolster India's export ecosystem amidst evolving global trade challenges.

Key Features of Export Promotion Mission (EPM)

• Financial Outlay and Timeline: Rs. 25,060 crore from FY 2025–26 to FY 2030–31.
• Mission Objective: To enable Affordable trade finance (particularly for MSMEs); Enhanced competitiveness through compliance and certification; Greater international market access, job creation, etc.
• Target: To support MSMEs, first-time exporters, and labour-intensive sectors, such as Textiles, Leather, Gems & Jewellery, etc.
• Mission Architecture: The mission will operate through two distinct but integrated sub-schemes:
  • Niryat Protsahan (Financial Support): Improving access to affordable trade finance through financial instruments, such as
    • Interest subvention, collateral guarantees, credit cards for e-commerce exporters, etc.
  • Niryat Disha (Non-Financial Support): Designed to enhance the market readiness and competitiveness of Indian exporters through 
    • Export quality and compliance support, assistance for international branding, export warehousing and logistics, etc.
• Implementing Agency: The Directorate General of Foreign Trade (DGFT) in collaboration with Department of Commerce, Ministry of MSME, Ministry of Finance, Financial Institutions, Export Promotion Councils, State Governments, etc.
• Consolidation of Schemes: Integrates and modernizes key existing schemes, such as the Interest Equalisation Scheme (IES) and the Market Access Initiative (MAI).