Revamp of Government Information Network
The Union government is undertaking a comprehensive overhaul of its information network to enhance real-time media responses and data-driven campaign planning, ensuring a streamlined public communications framework.
Human Resources and Cadre Restructuring
- The intake of Indian Information Service (IIS) officials is expected to increase significantly to cover more departments under a unified communications system.
- An advanced proposal for IIS cadre restructuring aims to modify roles, responsibilities, and create new posts to improve promotion avenues.
- The last cadre restructuring was in August 2016, adding several posts at various administrative grades.
Establishment of Media Communications Board
- A potential board on media communications may oversee decisions related to transfers and postings, enhancing communications cohesion.
- This need was highlighted during "Operation Sindoor".
Overseas and Domestic Communication Enhancements
- Plans to create over 40 posts in Embassies to strengthen government communications overseas as part of international outreach programs.
- Designated Press Information Bureau (PIB) officials to be posted in every Ministry and Department to streamline communication.
- The Chief of Media & Communications (CMC) will manage media-related functions and coordinate with various agencies for effective publicity campaigns.
Technological Advancements
- An AI/ML-powered dashboard is being developed to analyze news and forecast trends, enabling data-driven communication strategies.
- The platform will track various media and provide real-time alerts and insights.
- A multilingual translation platform will support at least 12 Indian languages, offering translation and localization services in text and speech formats.
