It provides a comprehensive assessment of the ten-year prospects for agricultural commodities (Including fish) and their markets at national, regional, and global levels.

Global Market Trends (2024) according to the report

• Biofuels: Its demand is projected to grow at 0.9% annually, led by India, Brazil and Indonesia.
• Cotton: Global use increased; India is set to overtake China as the top producer.

In this backdrop, India’s agricultural marketing system plays a crucial role in ensuring that farm produce reaches consumers efficiently.

Agriculture Marketing in India

• It encompasses all activities and organizations engaged in the flow of farm-produced goods, raw materials, and derivatives, such as textiles, from farms to customers.

Issues pertaining to Agriculture Markets in India

• Weak Infrastructure: Inadequate cold storage and transport lead to ₹92,000 crore in post-harvest losses (according to Central Institute of Post-Harvest Engineering & Technology).
• Lack of a National Integrated Market: Agricultural Produce Market Committee markets are fragmented.
  • Agriculture marketing falls under state list and is regulated by APMCs established by state governments under the respective APMC Acts.
• Limited market access: Small farmers in remote and rural areas lack access to markets or are dependent on local traders who offer low prices.