It presents a comprehensive assessment of Ayurveda's global footprint and outlines a roadmap for promoting Ayurveda globally.
Global Status of Ayurveda
- Export Performance: Exports rose from $1.09 billion (2014) to $2.16 billion (2023), reaching ~150 countries.
- Formal Recognition: It has been included in WHO’s ICD (International Classification of Diseases)-11 (Module 2) that codifies morbidity classifications for traditional medicine systems.
- Ayurveda is recognized as a medical discipline in nearly 30 countries e.g. UAE, Switzerland etc.
Key recommendations
Availability
- Globalized workforce: Establish a Global Ayurveda Register for practitioners with WHO-aligned credentials to facilitate licensure in foreign countries.
- International research base: Set up International Ayurveda Centres of Excellence and research alliances to conduct multi-country clinical trials
Acceptability:
- Standardization: Upgrading manufacturing units to WHO-GMP norms, develop specialized Ayurvedic Pharmacopoeia for meeting international standards
- Localization: Adapting formulations, labels, terminology to local languages and cultures to improve acceptance.
Propagation
- Brand Positioning: Increasing presence at international conferences, global landmarks, while empowering Indian embassies as information nodes.
- Medical Value Travel (MVT): Promotes India as a global destination for integrative care by creating MVT hubs and offering bundled "Ayush Visa" packages.
- Presence in Global Bodies: like WHO, UNESCO to include Ayurveda in global health diplomacy and cultural heritage platforms.
Core Challenges
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