It was launched during diamond jubilee celebration of National Dairy Development Board (NDDB).

About NDDB

• NDDB was founded by Dr. Verghese Kurien (father of white revolution) in 1965. Initially, it was registered as a society under the Societies Act 1860. 
• Later it was merged with erstwhile Indian Dairy Corporation, by NDDB Act 1987.  It is declared as an institution of national importance. 
• It developed & implemented Operation Flood program (1970 to 1996), which led to White Revolution. 

White Revolution 2.0

• Aim: Increase milk procurement by dairy cooperative societies by 50 % over next 5 years (1,007 lakh kg/ day by 2028-29).

• It seeks to empower women, generate employment, and expand cooperative coverage. 

• National Programme for Dairy Development (NPDD) 2.0: Targets of White Revolution 2.0 have been subsumed under newly proposed Central Sector Scheme, NPDD 2.0. 
  • Financial assistance under NPDD is provided for setting up of village level milk procurement system, milk chilling facilities for quality milk procurement to strengthen dairy infrastructure.
• Dairy cooperative societies (DCS): Plan to establish/strengthen 1 lakh DCS for achieving objective of White Revolution 2.0.