India as a Global Creative Powerhouse
India is emerging as a resilient economy despite global challenges, leveraging its demographic and technological strengths to position itself as a global “Creative Powerhouse” in the Media & Entertainment (M&E) sector.
Media & Entertainment Sector Growth
- India has a rich tradition of storytelling, aiming to connect creators worldwide under the vision of “Create in India, Create for the World.”
- The sector is expected to grow from ₹2,422 billion in 2023 to ₹3,067 billion by 2027, driven by innovative fields like gaming, AI, and the metaverse.
Notable Achievements
- Namit Malhotra's DNEG studio contributed to the visual effects in the Oscar-winning movie Dune 2, marking India’s seventh Oscar win.
- India excels in transitioning from traditional filmmaking to digital production, creating world-class content.
WAVES Initiative
- The WAVES Xcelerator (WAVEX), part of the Government of India’s World Audio-Visual Entertainment Summit 2025, focuses on nurturing young creators and startups.
- Scheduled for May 2025 in Mumbai, WAVES aims to enhance the M&E startup ecosystem through mentorship, funding, and global exposure.
- The initiative supports women-led startups and addresses barriers to capital and mentorship, creating a dynamic startup environment.
Innovation and Creativity
- Indian startups are pioneering in areas like animation, AI, AR/VR, and gaming, contributing to global relevance.
- Companies are redefining storytelling through AI-driven ads and immersive media in sectors like education and entertainment.
Commitment to Innovation
- The Indian government supports initiatives like WAVES, investing in startups, storytelling, and the creative economy.
- WAVES 2025 is a launchpad for future creators and entrepreneurs, transforming global consumption of entertainment and culture.
India’s vibrant creative energy is expressed through its youth, who are redefining genres across various fields. The initiative WAVES is a testament to India's commitment to leading a global creative revolution, demonstrating the power of imagination and innovation.