India plans to eliminate the 6% equalization levy on online advertising services | Current Affairs | Vision IAS
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India plans to eliminate the 6% equalization levy on online advertising services

Posted 26 Mar 2025

2 min read

As per the new amendments proposed in Finance Act 2016, Equalization levy or digital tax on online advertisements will not apply on or after April 1, 2025.

Equalization Levy

  • It is a direct tax introduced by Finance Act, 2016, taxing digital transactions i.e. income accruing to foreign e-commerce companies from India. 
    • This covers income from advertising also which is aimed at taxing business to business transactions.
  • Finance Act 2020 has extended scope of this levy to e-commerce supply and services.

Reasons for its Imposition

  • Fair Competition:  It aimed to level the playing field for domestic and international companies.
  • Bridging Tax Gaps: Prevents companies from avoiding taxation due to a lack of physical presence in India.
  • Taxing Foreign Digital Companies: Ensures that foreign e-commerce giants contribute to India's tax system. 
  • Revenue Collection Opportunity: Recognizes the boom in digital transactions, further accelerated by COVID-19.

Associated Concerns

  • Trade friction with the US: Foreign trade barrier report mentions Equalization levy as barrier to overseas trade.
  • Risk of Retaliatory Tariffs: Other nations may impose countermeasures, affecting Indian companies operating overseas.
  • Double Taxation & Compliance Burden: Foreign companies may face dual taxation, increasing their costs.

Transactions subjected to equalisation levy

  • Online Advertisement Services: Rate 6% on consideration paid to non-residents.
    • Applies to Digital advertising space, Online advertisement and related facilities and services.
  • E-commerce supply of goods or services (abolished on August 1, 2024): Rate 2% on revenue received by non-resident e-commerce operators.
  • Condition: As levy was not introduced as part of Income Tax Act, global firms that pay Equalisation levy in India cannot claim a tax credit in their home country under double taxation avoidance agreements.
  • Tags :
  • Equalization Levy
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