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It was launched during diamond jubilee celebration of National Dairy Development Board (NDDB).
About NDDB
- NDDB was founded by Dr. Verghese Kurien (father of white revolution) in 1965. Initially, it was registered as a society under the Societies Act 1860.
- Later it was merged with erstwhile Indian Dairy Corporation, by NDDB Act 1987. It is declared as an institution of national importance.
- It developed & implemented Operation Flood program (1970 to 1996), which led to White Revolution.
White Revolution 2.0
- Aim: Increase milk procurement by dairy cooperative societies by 50 % over next 5 years (1,007 lakh kg/ day by 2028-29).
- It seeks to empower women, generate employment, and expand cooperative coverage.
- National Programme for Dairy Development (NPDD) 2.0: Targets of White Revolution 2.0 have been subsumed under newly proposed Central Sector Scheme, NPDD 2.0.
- Financial assistance under NPDD is provided for setting up of village level milk procurement system, milk chilling facilities for quality milk procurement to strengthen dairy infrastructure.
- Dairy cooperative societies (DCS): Plan to establish/strengthen 1 lakh DCS for achieving objective of White Revolution 2.0.
India’s Status in milk production
Other Initiatives to boost Dairy Sector
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